The Be. Professional Flat iron with Thermolon Technology is the perfect tool for that creative artist in you.  This new technology is exclusive to Be. Professional.  The Eco-Innovative plates, eliminating the messy build-up that normally appears on the flat irons and can be cleaned with just one swipe.  The Thermolon coating also provides a durable heat conduit for even temperature which will allow ease of styling.  Other features, such as the new Be. Conscious digital technology, provide a fully customizable experience, including the ability to control the temperature, ensuring safe and even heat, and allowing the stylist or yourself to Be. Professional